SAY-SO.BIZ

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12.0
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ABOUT: A verbal visionary with an extensive career as a messaging and brand developer, Christopher Payne-Taylor has created and led messaging, naming and branding initiatives for a vast array of industries... > Extended the leadership position of video technology provider, Avid, with the naming of Sphere,..
TITLE: sAY-So
SUMMARY: A verbal visionary with an extensive career as a messaging and brand developer, Christopher Payne-Taylor has created and led messaging, naming and branding initiatives for a vast array of industries. He has: > Extended the leadership position of video technology provider, Avid, with the naming of Sphere, its flagship distributed production solution. > Framed a new consumer electronics category with the naming of Luminglas a patented product spanning a timeless customer base from college students to sophisticated art collectors for over 20 years. > Dramatically expanded the attendee base of international show production company, Cahners Exposition Group, by casting its auto shows as premier entertainment events built to Drive You Wild. > Used replicas of the Venus di Milo to symbolize the extreme precision of high-end machine tool manufacturer, Boston Digital. From the time Christopher was 18 and developed a rock opera that captured the attention of international record companies, PBS p..